KNAUF ARENA
“Knauf Arena,” was one of the largest temporary expositions of its kind. Consisting of a 10,000 sqm area, “Knauf Arena” was designed with a “built-up in 5-6 days, taken down in a day” concept in mind. By re-creating the interior space of the Exhibition Hall at the CNR Exposition Center in Istanbul, Turkey, “Knauf Arena” became a platform with which Knauf, a world leader in construction materials, showcased their 1200 products by re-structuring them into 7 main categorical systems.
The design of the "arena" follows the new 7 categorical divisions of the company products by creating 7 color coded display stages topped with floating cone-like structures. These structures encircle a multi-functional event plaza creating a 360 degree unobstructed view of the entire exhibition space. These autonomous stage-structures are connected through a continuous elevated promenade. The cone-like structures were formed through a design matrix in which they were separated based on category, function, and distortion. The cones are comprised of 3 layers of stretched PVC membrane. The interior white layer is used as a display showcase, while the middle black layer prevents the passage of the RGB LED lights to the interior. The exterior membrane is lit up with the RGB LED lights, signaling the 7 system categories of Knauf products.
DESIGN MATRIX
Encircling the "arena" space is the 255 meter long product wall, displaying images of all 1200 products. Along with this, the actual products were also put on display by means of a "product field," filling the spaces in between the product wall and the 7 platforms. In addition, there are 24 performance and demonstration rooms that frame the entire exhibition space.
With the colorful cone-like structures suspended in mid-air and the “product wall” hanging 3.5 meters off the ground the visitor’s visual field is never obstructed, supporting the ‘360 degree line of sight concept’ allowing the visitor to enjoy the exhibition from every angle and in its entirety.
PROJECT FACTS
LAND
Location İstanbul, Turkey
Land Owner CNR
CLIENT
Knauf Inc.
PROJECT DATE
2012
PROJECT DATA
Total Construction Area 10.000 m²
PROJECT TEAMS
Interior Design Project Yazgan Design Architecture
3D Image Credits Yazgan Design Architecture
CONSULTANTS
Lighting Design Consultant Naveen Mehling – Compact Promotion
CONSTRUCTION
Construction Date 2012
Contractor Potansiyel Construction
PHOTOGRAPHY CREDITS
Rüya İpek Balaban 2012
PROJECT AWARDS
2012-2013 A'Design Awards (Italy) - Interior & Exhibition Design-Bronze Award
2012 Arkiv Anthologies - Selected Project
PREES
Magazine
4 Duvar Knauf, September 2012
Timkoder, July-September 2012
Arredamento Mimarlık, September 2012
İnşaat & Yatırım, September 2012
Best, September 2012
XXI, December-January 2013
Professional Lighting & Design Turkey, February 2013
Led & Lighting Magazine, February-March 2013
Arredamento Mimarlık, March 2013
İnşaat & Yatırım, Mart 2013
Yapı, November-December 2012
Tasarım, March 2013
Anbarapor, March 2013
İnşaat Dünyası, May 2013
Turkey İmsad Magazine, July 2013
4 Duvar Knauf, December 2013
Serbest Mimar, January 2014
Book
A'Design Award & Competition: Winner Designs, 2012-2013
Booklet
Knauf Arena, January 2013
Web Site
Arkitera, http://www.arkitera.com/haber/index/detay/knauf-knauf-arena-ya-davet-ediyor/9815
Mimdap, http://www.mimdap.org/?p=97552
İnsaatim, http://www.insaatim.com/?pid=haberdetay&haberid=5214
Konut Haberleri, http://www.konuthaberleri.com/yazgan-tasarim-mimarlikin-tasarladigi-knauf-arenada-sektorun-en-buyuk-tekil-organizasyonu-gerceklestirilecek-18095.htm
Emlak Haberleri, http://www.emlakhaberleri.com/fuarlar-haberleri/knauf-arena-yapi-urunleri-sektorunu-bulusturacak_90422.html
Mimdap, http://www.mimdap.org/?p=109491
İnşaat Yatırım, http://www.insaatyatirim.com/haber/4400/yazgan-tasarim-mimarlik-knauf-arena-projesiyle-arkiv-seckileri-2012de.html
Onedio, http://onedio.com/haber/arkiv-seckileri-2012-ile-yilin-nitelikli-yapilari-belirlendi--78385#
İnşaatım, http://www.insaatim.com/index.php?pid=haberdetay&haberid=6048
Emlak Kulisi, http://emlakkulisi.com/knauf-arena-ile-yazgan-tasarim-mimarlik-arkiv-seckileri-2012de/151979
Emlak Kulisi, http://emlakkulisi.com/arkiv-seckileri-2012-ile-yilin-nitelikli-yapilari-belirlendi/151966
Arkitera, http://www.arkitera.com/haber/tasarim/detay/yazgan-tasarim-mimarlika-a-design-bronze-award/13416
Mimarizm, http://www.mimarizm.com/Yarismalar/Detay.aspx?id=53009
Yapı, http://www.yapi.com.tr/Yarismalar/knauf-arena-adesign-bronze-awarda-deger-goruldu_107723.html
Mimdap, http://www.mimdap.org/?p=113733
Emlak Haberleri, http://www.emlakhaberleri.com/emlak-haberleri/knauf-arena-ya--a-design-bronze-award--odulu_97317.html
Emlak Kulisi, http://emlakkulisi.com/yazgan-mimarlik-adesign-award-odulunu-aldi/160669
İnşaat Yatırım, http://www.insaatyatirim.com/haber/5028/yazgan-tasarim-mimarlik.html
Konut Haberleri, http://www.konuthaberleri.com/yazgan-tasarim-mimarlik-adesign-award-kapsaminda-odul-almaya-layik-goruldu-31236.htm
Emlak Lobisi, http://www.emlaklobisi.com/sektorden/yazgan-tasarim-mimarlik-adesign-bronze-award-odulunu-aldi-16526.html
World Interiors Directory, http://www.worldinteriorsdirectory.com/project.cfm?id=5256
Archello, http://www.archello.com/en/project/knauf-arena
Architizer, https://architizer.com/projects/knauf-arena/