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KNAUF ARENA

“Knauf Arena,” was one of the largest temporary expositions of its kind. Consisting of a 10,000 sqm area, “Knauf Arena” was designed with a “built-up in 5-6 days, taken down in a day” concept in mind.  By re-creating the interior space of the Exhibition Hall at the CNR Exposition Center in Istanbul, Turkey, “Knauf Arena” became a platform with which Knauf, a world leader in construction materials, showcased their 1200 products by re-structuring them into 7 main categorical systems.

The design of the "arena" follows the new 7 categorical divisions of the company products by creating 7 color coded display stages topped with floating cone-like structures.  These structures encircle a multi-functional event plaza creating a 360 degree unobstructed view of the entire exhibition space. These autonomous stage-structures are connected through a continuous elevated promenade. The cone-like structures were formed through a design matrix in which they were separated based on category, function, and distortion. The cones are comprised of 3 layers of stretched PVC membrane. The interior white layer is used as a display showcase, while the middle black layer prevents the passage of the RGB LED lights to the interior. The exterior membrane is lit up with the RGB LED lights, signaling the 7 system categories of Knauf products.

DESIGN MATRIX

Encircling the "arena" space is the 255 meter long product wall, displaying images of all 1200 products.  Along with this, the actual products were also put on display by means of a "product field," filling the spaces in between the product wall and the 7 platforms. In addition, there are 24 performance and demonstration rooms that frame the entire exhibition space.

With the colorful cone-like structures suspended in mid-air and the “product wall” hanging 3.5 meters off the ground the visitor’s visual field is never obstructed, supporting the ‘360 degree line of sight concept’ allowing the visitor to enjoy the exhibition from every angle and in its entirety.

PROJECT FACTS

LAND

Location                                                 İstanbul, Turkey

Land Owner                                            CNR

CLIENT

                                                                                Knauf Inc.

PROJECT DATE

                                                                               2012​

PROJECT DATA

Total Construction Area                           10.000 m²

PROJECT TEAMS

Interior Design Project                             Yazgan Design Architecture

3D Image Credits                                    Yazgan Design Architecture

CONSULTANTS

Lighting Design Consultant                       Naveen Mehling – Compact Promotion

CONSTRUCTION

Construction Date                                   2012

Contractor                                              Potansiyel Construction

PHOTOGRAPHY CREDITS

                                                                                Rüya İpek Balaban 2012

 

PROJECT AWARDS

                                                                                2012-2013 A'Design Awards (Italy) - Interior & Exhibition Design-Bronze Award

                                                             2012 Arkiv Anthologies - Selected Project

PREES

Magazine

​                                                                                4 Duvar Knauf, September 2012

                                                             Timkoder, July-September 2012

                                                             Arredamento Mimarlık, September 2012

                                                             İnşaat & Yatırım, September 2012

                                                             Best, September 2012

                                                             XXI, December-January 2013

                                                             Professional Lighting & Design Turkey, February 2013

                                                             Led & Lighting Magazine, February-March 2013

                                                             Arredamento Mimarlık, March 2013

                                                             İnşaat & Yatırım, Mart 2013

                                                             Yapı, November-December 2012

                                                             Tasarım, March 2013

                                                             Anbarapor, March 2013

                                                             İnşaat Dünyası, May 2013

                                                             Turkey İmsad Magazine, July 2013

                                                             4 Duvar Knauf, December 2013

                                                             Serbest Mimar, January 2014

Book

​                                                                                A'Design Award & Competition: Winner Designs, 2012-2013

Booklet

​                                                                                Knauf Arena, January 2013

Web Site

Arkitera, http://www.arkitera.com/haber/index/detay/knauf-knauf-arena-ya-davet-ediyor/9815

Mimdap, http://www.mimdap.org/?p=97552

İnsaatim, http://www.insaatim.com/?pid=haberdetay&haberid=5214

Konut Haberleri, http://www.konuthaberleri.com/yazgan-tasarim-mimarlikin-tasarladigi-knauf-arenada-sektorun-en-buyuk-tekil-organizasyonu-gerceklestirilecek-18095.htm

Emlak Haberleri, http://www.emlakhaberleri.com/fuarlar-haberleri/knauf-arena-yapi-urunleri-sektorunu-bulusturacak_90422.html

Arkitera, http://www.arkitera.com/haber/index/detay/arkiv-seckileri-2012-ile-yilin-nitelikli-yapilari-belirlendi/12158

Mimdap, http://www.mimdap.org/?p=109491

İnşaat Yatırım, http://www.insaatyatirim.com/haber/4400/yazgan-tasarim-mimarlik-knauf-arena-projesiyle-arkiv-seckileri-2012de.html

Onedio, http://onedio.com/haber/arkiv-seckileri-2012-ile-yilin-nitelikli-yapilari-belirlendi--78385#

İnşaatım, http://www.insaatim.com/index.php?pid=haberdetay&haberid=6048

Emlak Kulisi, http://emlakkulisi.com/knauf-arena-ile-yazgan-tasarim-mimarlik-arkiv-seckileri-2012de/151979

Kanal D, http://emlak.kanald.com.tr/haber/Sektorden_Haberler/Arkiv_Seckileri_2012_ile_yilin_nitelikli_yapilari_belirlendi/48815.aspx

Emlak Kulisi, http://emlakkulisi.com/arkiv-seckileri-2012-ile-yilin-nitelikli-yapilari-belirlendi/151966

Arkitera, http://www.arkitera.com/haber/tasarim/detay/yazgan-tasarim-mimarlika-a-design-bronze-award/13416

Mimarizm, http://www.mimarizm.com/Yarismalar/Detay.aspx?id=53009

Yapı, http://www.yapi.com.tr/Yarismalar/knauf-arena-adesign-bronze-awarda-deger-goruldu_107723.html

Mimdap, http://www.mimdap.org/?p=113733

F5 Haber, http://www.f5haber.com/emlakta-sondakika/yazgan-tasarim-mimarlik-knauf-arena-ile-a-haberi-3835836/?ref=out

Kanal D, http://emlak.kanald.com.tr/haber/Mimarlik/Yazgan_Tasarim_Mimarlik_Knauf_Arena_ile_Adesign_Bronze_Awardin_sahibi_oldu/53489.aspx

Emlak Haberleri, http://www.emlakhaberleri.com/emlak-haberleri/knauf-arena-ya--a-design-bronze-award--odulu_97317.html

Emlak Kulisi, http://emlakkulisi.com/yazgan-mimarlik-adesign-award-odulunu-aldi/160669

İnşaat Yatırım, http://www.insaatyatirim.com/haber/5028/yazgan-tasarim-mimarlik.html

Konut Haberleri, http://www.konuthaberleri.com/yazgan-tasarim-mimarlik-adesign-award-kapsaminda-odul-almaya-layik-goruldu-31236.htm

Emlak Lobisi, http://www.emlaklobisi.com/sektorden/yazgan-tasarim-mimarlik-adesign-bronze-award-odulunu-aldi-16526.html

World Interiors Directory, http://www.worldinteriorsdirectory.com/project.cfm?id=5256

Archello, http://www.archello.com/en/project/knauf-arena

Architizer, https://architizer.com/projects/knauf-arena/

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